Make the host’s next action obvious.
The native prototype separates registering a new guest from finding an existing VIP. The flow follows the host’s work rather than a list of technical capabilities.
04 / MGM, recognized
Make recognition
feel like hospitality.
From the original BetMGM VIP prototype to an expanded MGM Grand guest experience.
Brand motion
The product question
What if recognition improved the welcome?
For a host, identity is part of a larger job: finding the right guest and helping them move forward. The original BetMGM VIP Brasil iPhone prototype made that service moment tangible.
What I made
A native host experience with registration, identity capture, guest review, and a VIP list. I then expanded the idea into a proposed MGM Grand journey spanning arrival, poolside purchases, and show entry.
The original prototype
Brand expression,
then a useful flow.
The iPhone demo moves from the BetMGM opening into the host’s work: registration, identity capture, profile review, and finding a returning VIP.
01
Choose the task
Register a guest or find an existing VIP.
02
Capture & review
Move through identity details and review the profile.
03
Continue with the guest
Return to the host experience with a usable record.
Explore the experience
From a check-in to a connected stay.
Select a moment, or play the guided sequence.
Concept visualizationStep 01
Start with the reservation.
At the front desk, an optional identity recheck retrieves the guest’s linked reservation. The host stays part of the welcome and can help when the match or booking needs attention.
- The person
- Choose the prepared check-in option.
- The product
- Find the linked reservation and validate the guest.
- The outcome
- Move forward with the host.
Concept visualizationStep 02
Keep a purchase easy to approve.
At the pool, the guest reviews the total and approves a charge to an eligible room account or payment method. Recognition helps retrieve the relationship; it does not silently authorize spending.
- The person
- Review the total and approve the charge.
- The product
- Confirm the guest and process the approved purchase.
- The outcome
- Return to the stay.
Concept visualizationStep 03
Retrieve the right admission.
At KÀ, the proposed check retrieves an already linked ticket. The same recognition idea serves a new guest need, while the venue retains its own admission rules.
- The person
- Present for entry with a linked ticket.
- The product
- Retrieve and validate the show admission.
- The outcome
- Continue to the performance.
Product decisions
The choices behind the experience.
Let the brand lead into the product.
The original lion motion creates the opening moment, then gives way to the working interface. Brand expression has a beginning and an end.
Respect each part of the stay.
A room reservation, a charge, and a show ticket have different permissions. A connected experience still needs explicit approval and entitlement checks.
What I would validate next
One front desk. One outlet. One show.
The expanded resort concept needs operational proof. The native demo shows a flow; it does not establish production performance.
Time to the next useful action
Measure whether hosts and guests can complete the task with fewer repeated steps.
Correct retrieval
Check that each identity resolves to the right guest, reservation, or ticket.
Recovery quality
Observe how clearly staff can resolve an unsuccessful check or choose an alternative.
Proposed validation plan · No measured pilot results are presented.
The BetMGM work is a native demonstration prototype. MGM Grand scenes illustrate a proposed extension; production identity, payment, and admission performance is not claimed.
Next project
Disney experience
Entry and checkout that keep the family together.