Prepare once, use it when it helps.
Move optional setup away from the busiest moments. A person should understand the benefit before choosing to enroll.
01 / Disney experience
More of the day.
Less in the way.
A connected park experience, from the first welcome to the last souvenir.
Motion study
The product question
How do you remove interruptions without taking away the magic?
A family comes for the experience. Finding a ticket, repeating a check, and stopping to pay all compete with it. I explored how optional identity setup before the visit could connect those moments into one understandable journey.
What I made
A family story that makes the product tangible: prepare at home, retrieve a linked admission at the gate, then review and approve a purchase in the shop.
Explore the experience
One family. Three useful moments.
Select a moment, or play the guided sequence.
Concept visualizationStep 01
Start before the visit.
The adult chooses to set up identity during the booking journey. The concept links that identity to their ticket before the family reaches the park.
- The person
- Choose whether to enroll.
- The product
- Link the adult’s verified identity to an eligible ticket.
- The outcome
- Arrive with setup already complete.
Concept visualizationStep 02
Make the welcome feel simple.
At the entry lane, a face check retrieves the adult’s linked admission. Every family member still needs a valid ticket; the product has to support the group, not just one fast individual.
- The person
- Use the prepared entry option.
- The product
- Find the linked admission and check its validity.
- The outcome
- Continue together, with staff nearby.
Concept visualizationStep 03
Keep the purchase in the moment.
When a child finds the perfect souvenir, the adult reviews the basket and total, confirms their identity, and approves payment. Recognition supports the transaction; the adult stays in control.
- The person
- Review the total and approve payment.
- The product
- Confirm identity and process the approved transaction.
- The outcome
- Get back to the family’s day.
Product decisions
The choices behind the experience.
Design for the whole family.
The concept uses adult biometrics. Children remain part of the family’s ticket and service journey, without making child enrollment a prerequisite.
Keep the familiar path available.
Ticket scanning, ordinary payment, and staff help remain essential alternatives. The experience should be easy to decline and easy to recover.
What I would validate next
Start with one entry lane and one shop.
The question is whether the experience gives families useful time back after accounting for setup and recovery.
Whole-family entry time
Include setup, ticket exceptions, and the time until the entire group is through.
Completed purchases
Observe basket review, payment approval, and successful completion at the counter.
Assistance & recovery
Track where guests hesitate, request help, or choose the existing path.
Proposed validation plan · No measured pilot results are presented.
Developed as a Unico experience proposal. The imagery illustrates a proposed journey, not a deployed Disney product.
Next project
A simpler checkout
RFID finds the items. The shopper stays in control.