Make the existing ticket useful.
The product connects identity to an entitlement the fan already owns. A face check should never imply unrestricted admission.
03 / Game Day
Keep the fan
in the game.
A stadium journey that connects admission, concessions, and pickup around the fan.
Motion study
The product question
Why should every stop feel like starting over?
A fan finds a ticket, orders food, identifies an order, and checks out again in the store. I explored how one optional identity setup could make each of those moments feel connected.
What I made
An Astros game-day concept that begins in a proposed MLB Ballpark enrollment flow and continues through ticket retrieval, concessions, order pickup, and merchandise.
Explore the experience
Follow the fan, not the transaction.
Select a moment, or play the guided sequence.
Concept visualizationStep 01
Prepare before the first pitch.
In the proposed app flow, the fan opts in and links a valid ticket to their identity. The value is concrete: less searching for a code at the gate.
- The person
- Opt in and link a ticket.
- The product
- Connect the fan’s identity to the admission record.
- The outcome
- A prepared entry option.
Concept visualizationStep 02
Find the ticket for the fan.
A face check retrieves the linked ticket. Admission is granted only when the ticket is valid; recognition is the way to find it, not a replacement for it.
- The person
- Use the identity-assisted lane.
- The product
- Retrieve and validate the linked ticket.
- The outcome
- Continue into the stadium.
Concept visualizationStep 03
Match the person to the order.
The fan orders ahead and pays. At pickup, an identity check helps staff locate the right order and hand it over. The experience connects a digital purchase to a physical handoff.
- The person
- Place an order, then arrive at pickup.
- The product
- Match the verified fan to the paid order.
- The outcome
- Collect the correct order and return to the game.
Concept visualizationStep 04
Finish with something to take home.
The same product principle carries into the team store: show the purchase clearly, confirm the person when they choose that option, and request payment approval.
- The person
- Review the merchandise purchase.
- The product
- Verify identity and process the approved payment.
- The outcome
- One connected game-day experience.
Product decisions
The choices behind the experience.
Treat pickup as its own problem.
Food ordered is not food received. Matching the fan, order, and staff handoff is a distinct product moment worth designing.
Give people a choice at each step.
Fans can use familiar ticketing and payment paths. Any age-restricted purchase needs a separate venue-approved eligibility process.
What I would validate next
One gate. One concession lane.
Start where the operational team can observe the full journey and compare it with the existing experience.
Completed admissions
Measure successful entries and exceptions, not recognition speed alone.
Checkout & pickup time
Observe how long it takes to order, pay, and receive the correct food.
Staff interventions
Capture mismatches, missed orders, and the work needed to resolve them.
Proposed validation plan · No measured pilot results are presented.
Proposed Unico fan experience. The app and venue scenes are concept illustrations, not evidence of a launched MLB or Astros integration.
Next project
MGM, recognized
An original app prototype, extended into the guest journey.