Separate three different jobs.
RFID identifies merchandise. Identity verification checks the shopper. Payment requires approval and a successful transaction. The flow makes these steps legible.
02 / A simpler checkout
One basket.
One clear checkout.
A retail concept that brings item recognition, identity, and payment into one readable flow.
Motion study
The product question
Can a whole basket feel as easy as one item?
Scanning items one at a time makes the counter the bottleneck. The challenge was to explain a different checkout without making the shopper learn how RFID or identity verification works.
What I made
A deliberately short sequence: place the basket, review the total, verify identity, and approve payment. The retail story evolved into a Macy’s setting, with a companion exploration of a camera that adapts to the shopper.
Explore the experience
A checkout you can read at a glance.
Select a moment, or play the guided sequence.
Concept visualizationStep 01
The basket becomes the list.
RFID reads the tagged merchandise together. The shopper sees the detected items, pricing, and total before continuing. The screen has one job: make the basket easy to check.
- The person
- Place the items and review the basket.
- The product
- Read tags and build an itemized total.
- The outcome
- A clear purchase to confirm.
Concept visualizationStep 02
A look, with a clear purpose.
The shopper chooses to continue with Unico. Identity verification supports the purchase flow, while the total and the payment decision remain explicit.
- The person
- Choose the identity-assisted checkout.
- The product
- Verify the shopper for the transaction.
- The outcome
- Continue to payment approval.
Concept visualizationStep 03
Make the finish unmistakable.
After the approved payment succeeds, the terminal confirms completion. The shopper and associate need the same unambiguous answer: this purchase is done.
- The person
- Approve payment and collect the items.
- The product
- Confirm payment success and the completed basket.
- The outcome
- Leave with a clear receipt and status.
Product decisions
The choices behind the experience.
Use fewer, clearer states.
The original retail pitch reduced the experience to a few frames. Each state answers one question: what is in the basket, what happens next, or whether it worked.
Design the counter as a product.
The tray, camera, screen, and associate are one experience. Hardware placement matters as much as the words on the display.
A physical product question
What if the camera
came to you?
Checkout should work for different people, heights, and positions. A companion hardware exploration puts a moving camera behind a mirror, so the capture position can adapt to the shopper.
Hardware exploration, not a validated capture system. The next step is to test reach, movement, and the first usable frame across seated and standing positions.
What I would validate next
Prove the flow in one checkout lane.
Validate the basic transaction before expanding the experience to more locations or shopper segments.
Basket accuracy
Compare the detected items with the actual basket, including missed and duplicate reads.
Time to completed purchase
Measure the entire checkout, including corrections and any staff assistance.
Clear decisions
Check whether shoppers understand the total, the identity step, and the payment approval.
Proposed validation plan · No measured pilot results are presented.
Proposed retail experience. Visualizations and sample purchase data illustrate the flow; no commercial deployment or measured results are claimed.
Next project
Game Day
From the gate to the next inning, with fewer stops.